Pachipamwe
Graphic Designer | Part-Time
I’ve been working pro bono with this non-profit since before their launch. Everything worked on is in close collaboration with the founder. I created and illustrated the brand and guidelines, built the Squarespace site from scratch, and continue to plan, write, design, and post social media, plus any other marketing collateral needed.
Who is Pachipamwe? Launch Video
This was a launch video for the non-profit Pachipamwe. I was in charge of the whole video from story boarding to post production. The goal was to create an introductory video that was not only informative but inspirational.
Designing with Authenticity in Mind
As mentioned above I worked directly with the founder to brainstorm and launch the brand, marketing, and website. This included:
Building the brand from the ground up
Illustrating and designing the logo and assets
Building a Squarespace website with custom illustrations, images, and layouts
Curating assets such as fonts, colors, and stock photography into a library
Hand-drawn assets and backgrounds
Website
I wanted the website to be exciting and informational without being too overwhelming. This meant having very intentional negative space and spaced out elements with bitesized pieces for the user to take at their own pace. It was very fun to work with all the organic shapes and bright colors to help guide and highlight important information.
Social Media
I plan, design, schedule, and post on all social media channels. This includes Facebook, Instagram, and LinkedIn.
