Pachipamwe
Graphic Designer | Feb 2023 - Present
I worked remotely on this pro bono project. Start to finish, the whole thing was done in close collaboration with the founder. I designed and illustrated the brand and brand guidelines. I also designed and created the website using Squarespace.
Creating a world where every Zimbabwean child has access to quality education.
Desinging with Authenticity in Mind
As mentioned above I worked directly with the founder to brainstorm and launch the brand, marketing, and website. This included:
Building the brand from the ground up
Illustrating and designing the logo and assets
Building a Squarespace website with custom illustrations, images, and layouts
Curating assets such as fonts, colors, and stock photography into a library
Hand-drawn assets and backgrounds for collateral
Website
I wanted the website to be exciting and informational without being too overwhelming. This meant having very intentional negative space and spaced out elements with bitesized pieces for the user to take at their own pace. It was very fun to work with all the organic shapes and bright colors to help guide and highlight important information.
Pachipamwe Launch Video
I planned and edited this video as an introduction and explanation to who pachipamwe is. I worked with the founder to create a video that was not only informative and inspirational but deeply personal to her and the story of her new nonprofit.
Social Media
I plan, design, schedule, and post on all social media channels. This includes Facebook, Instagram, and LinkedIn.
