Genesee Health System
Graphic Designer | Millage 2021
I worked remotely to help get a millage passed for Genesee Health System. This involved creating a number of print, digital, and environmental graphics for the campaign. There were infographics, social media posts, billboards, bus wraps, and more. These were all used to increase community engagement and knowledge about GHS’s resources and services.
Dedicated to providing the highest quality, most effective Mental Health services.
Millage Campaign 2021
I designed all the marketing visuals for Genesee Health System’s community mental health millage campaign. This millage passed and will provide more than $90 million over the next ten years for things like co-response service with law enforcement when responding to mental health calls, a new mental health facility, suicide/crisis prevention services, and more.
We geared our ads, billboards, and mailers toward informing voters about the overall benefits this millage would bring to the community. I focused a showing clean and clear information for voters.
Social Media
I made sure our social media graphics informed the community of all the services that GHS provides. A key part of this messaging was “removing the stigma”. Individuals coming to GHS could expect “referrals and a road-map to health, even if our services aren’t the exact fit for you”. I knew this would be important to advertise since it emphasizes healing and helping over profits.
